Sony Seeks Creative Agency for New PlayStation Vue Streaming TV Service

Vue Needs a Launch Campaign

By Published on .

Credit: Kiyoshi Ota/Bloomberg

Sony Network Entertainment International and Sony Computer Entertainment are running a pitch for a campaign for PlayStation Vue, its new cloud-based TV service, Ad Age has learned.

Sony said Thursday that PlayStation consoles and tablets will be able to stream programs from approximately 75 networks from companies including including CBS Corp., NBC Universal, Scripps, Viacom and Discovery Communications. Beta versions will be rolling out in New York, Chicago, Philadelphia and Los Angeles in the first quarter of 2015.

According to executives familiar with the matter, creative agencies were approached last month about the product's launch campaign.

A Sony spokeswoman declined to comment.

The service is just one of several attempts to establish a cloud-based TV service as an alternative to traditional pay-TV cable and satellite companies. Access will initially be limited to PlayStation consoles but will later spread to other connected devices.

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