The award will be presented June 20 during the Cannes Lions
The streaming service, which says it has over 170 million users
in 65 markets, launched 10 years ago and was honored as Ad Age's
in-house agency of the year. Its recent work includes
"RapCaviar Pantheon," an exhibit at the Brooklyn Museum that
honored modern-day hip-hop stars in 3-D-printed Greco-Roman-style
sculpture; "I'm With the Banned," a platform to support musicians
caught up in President Trump's travel restrictions; and a global
outdoor campaign that turned listeners' 2017 data into ridiculous
"The brand has a lot of permission to sort of comment on culture
and what's going on," Spotify CMO Seth Farbman
told Ad Age late last year. "There was a role for the brand to
create levity during otherwise concerning times. It's soothing to
know you're part of something and that others have the same kind of
attitudes and feelings as you. But it's lighthearted, too.
Certainly this past year the world has needed a little levity to go
along with all the seriousness."
The company won six Cannes Lions in 2017 for campaigns including
"Thanks, 2016...It's Been Weird," and "President of Playlists."
Last year, when former President Barack Obama—who famously
organized Spotify playlists on themes like summer and
workouts—quipped that he was still waiting for his job at the
music streaming service, the company kept the bit going, posting a
job listing for the title of "President of Playlists," requiring a
candidate with a Nobel Peace Prize and "experience in programming
playlists at a federal level."
Global Creative Director Alex Bodman previously
told Ad Age when he set out to build the brand's creative
department that he wanted "the industry's most audacious thinkers,
who needed to be open-minded to working in a different kind of
Ascential Events CEO and Chairman-Elect of Cannes Lions Philip
Thomas said in a statement Spotify has "transformed the way we
engage with music."
"In the 10 years since Daniel and his team launched the service
it has gone on to reshape the future of media and transform how
artists and brands communicate with their audiences," he said.
Spotify also rolled out a new free, ad-supported version in
April. In its statement, Cannes Lions said the new version gives
Spotify's 99 million ad-supported users more control and
personalization, and pointed to the platform's ability to make
connections between advertisers and "highly engaged users based on
the platform's specialized understanding of people through their
music streaming behavior."
Spotify reported ad-supported revenue of 102 million pounds in
the first quarter, up 38 percent from the quarter a year prior. The
company is not profitable.