SS&K, Allscope Media Win Jackson Hewitt Business

New CEO Dave Prokupek Came on Board in March

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An image from Jackson Hewitt's website.
An image from Jackson Hewitt's website.

Tax services company Jackson Hewitt has named SS&K as creative agency of record and Allscope Media its media agency of record after a formal review, the marketer and the agency said today.

The company's advertising had been handled in-house for the past year. Prior to that, 22squared had won the business in 2011, succeeding Omnicom's Zimmerman Advertising.

Jackson Hewitt got a new president and CEO in March, when Dave Prokupek was appointed to the role. He was previously CEO at Denver-based restaurant chain Smashburger, where he had worked with Allscope Media.

Jackson Hewitt is the second-largest tax prep service in the U.S. after H&R Block. The company said in a statement that the new agencies will "help jump start the growth of Jackson Hewitt" via a rebranding effort.

SS&K will help increase innovation in branding, customer engagement and loyalty, Mr. Prokupek said in the statement. "Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales," he said.

The company spent $6.7 million in measured media in 2013. That was a steep drop from 2012, when it spent $15.1 million, according to Kantar Media.

SS&K and Allscope are each independent agencies, not units of the big agency holding companies.

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