LUXOTTICA NAMES DDB AGENCY FOR LENSCRAFTERS
Account Worth $54 Million
LENSCRAFTERS PUTS CREATIVE ACCOUNT INTO REVIEW
Incumbent Deutsch Will Not Participate
Luxottica Retail, which owns LensCrafters, Pearle Vision and Sunglass Hut, is the U.S. retail arm of Italian eyeglasses maker Luxottica Group. The company spent $62 million on measured media in 2004, according to TNS Media Intelligence.
The incumbent was Omnicom’s OMD, New York. It did not defend.
DDB Worldwide, Chicago, last week won creative duties for Luxottica Retail’s LensCrafters unit. The Omnicom agency beat Havas’ Arnold, Boston, and Publicis’ Kaplan Thaler Group, New York.
Boston consultancy Pile and Co. handled the review.