Steve Hardwick Out at Grey, New York

Heekin in Charge Until Replacement Found

By Published on .

NEW YORK ( -- Steve Hardwick has departed as president of Grey, New York, after less than two years in the role.

Steve Hardwick
Steve Hardwick
A spokesman for the WPP shop confirmed the move, and said Grey Chairman-CEO Jim Heekin will once again oversee the 500-person office that serves as headquarters for the global network, which spans some 100 countries. Key accounts housed at Grey, New York, include Procter & Gamble, Eli Lilly, E-Trade, Canon, Wyeth, 3M and Diageo. Mr. Heekin is expected to lead the agency with the help of Chief Creative Officer Tor Myhren until a successor is named.

Where Mr. Hardwick, 46, will land next is unclear. He could not be reached by press time.

Since launching his ad career at Grey in 1990, Mr. Hardwick has spent the bulk of his 20 years in the industry at big shops.

After his initial post at Grey, where he worked on the Kraft account, he moved to Bates Worldwide to serve as an account director on Hilton Hotels and Miller Genuine Draft and Miller Lite. He later spent five years at the now-extinct Bozell, where he spearheaded the Verizon Wireless and Bank of America business.

Experience with the latter led to a post as chief operating officer and managing director of Bank of America Enterprise, an ill-fated custom solution at Interpublic Group of Cos. that devoted more than a dozen agencies and hundreds of staffers to the account.

Mr. Hardwick then did a short stint at New York independent StrawberryFrog before returning to Grey as New York president in April 2007. He has been credited by insiders and observers alike for helping bring a Madison Avenue stalwart into the digital age, and the office recently has won accolades for propelling the E-Trade brand with its talking-baby ads.

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