CHICAGO (AdAge.com) -- Two months after parting with its advertising agency, sandwich chain Subway today officialy placed the creative portion of its $250 million ad account into review, the company announced.
Subway's Franchisee Advertising Fund Trust
Boston-based McCarthy Mambro Bertino, which has been working for Subway on an interim basis, will participate in the review.
Many of the agencies that participated in the marketer's closely watched review last year are expected to be included in the closed process, said executives close to the review. The assignment includes global strategic planning and creative advertising development.
Subway parted with Publicis Groupe's Fallon Worldwide in May, citing a disagreement over the direction of the company's advertising.
Fallon won the account in July 2003, beating finalist Goodby, Silverstein & Partners, San Francisco, part of Omnicom Group. Other contenders in that review included McCarthy Mambro; independent Wieden & Kennedy, Portland, Ore.; Interpublic Group of Cos.' Deutsch, New York; and an undisclosed unit of Grey Global Group. The previous incumbent, Havas' Euro RSCG, New York, pulled out of the review before the finals.