Cincinnati probably isn't the first city you'd pick to work in. That's exactly why a bunch of interns at Possible Cincinnati, tasked with finding a way to attract talent, created a Tinder account to fix people up with the office.
"Starting a new job is like starting a new relationship—it can be scary," says Madison Dejaegher, digital marketing intern at Possible. "You most likely left the last relationship because you weren't happy or you were not reaching your goals."
The project came about when the group was tasked with creating and executing a project "in addition to whatever client work they're involved in," says Brian LeCount, executive-VP of strategy and insights at Possible, a digital ad agency under WPP. The goal was to address that "we're a global agency and we're WPP's largest digital agency around the globe, but we have a challenge attracting strong talent to the city because it's not the first market you might think of when you think of advertising agencies."
Behind the Tinder idea was intern David Harris, who shot and edited the video with the help of the entire intern class. He posited that if people use Tinder to find friends or significant others in new cities, why not use the app to go on a blind date—with Cincinnati?
A rising senior at Savannah College of Art and Design, Harris named the profile Cincy, and tested it with people in several markets, including New York, Chicago and Cleveland. More than 100 men and women swiped right.