Tech Giant CDW Puts Account Up for Grabs

Incumbent JWT Invited to Participate in Review

By Published on .

CHICAGO ( -- Tech giant CDW has placed its general advertising account in review.

The Vernon Hills, Ill., computer-sales company has used JWT's Atlanta-based technology unit since 1998. It spent $84 million on measured media in 2007 and $68 million in the first nine months of 2008, according to TNS Media Intelligence.

JWT's latest campaign for CDW featured a business executive marooned on a desert island -- along with a chimp sidekick -- operating with the marketer's hardware and support.

A CDW spokesman confirmed the review and said JWT had been invited to participate, but he declined to name other participating agencies.

"We've enjoyed our long relationship with JWT, and we have the utmost respect for their work and the caliber of the team that has helped to build our brand," he said. "But we just feel that it makes good business sense to review our general advertising partners at this time to make sure we have the best resources." A decision is expected in or around May, he said.

CDW, which has annual sales of more than $8 billion, was sold to private-equity firms Madison Dearborn Partners and Providence Equity Partners in 2007.

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