2003 Global Ad Spending Was $79 Million

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YORK, Pa. (AdAge.com) -- Texas Instruments is reviewing agencies for its global advertising account, according to the marketer.

The Irving, Texas-based technology company issed requests for proposals earlier in October to a select group of about 15 agencies and is currently considering the responses, a Texas Instruments spokeswoman said.

Ad spending
In 2003, Texas Instruments spent $416,000 in measured media, according to TNS Media Intelligence/CMR. In its 2003 annual report, the company said its worldwide advertising expenditures were $79 million. The previous year, it spent $76 million.

Jones Lundin Beals, Chicago, is the consultant handling the review; the incumbent, Interpublic Group of Cos.' TM Advertising, Dallas, is participating in the review, the consultant said.

The RFP asked for a full-service agency with global capabilities. The search is not limited by geography, the spokeswoman said, but the winning agency will need to provide "some level of support in Dallas."

Texas Instruments hopes to make a decision by December.

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