The American Civil Liberties Union of Texas and nonprofit Legacy Community Health have released a digital video to highlight the discriminatory nature of the Texas "Bathroom Bill" (Senate Bill 6), which aims to prohibit transgender people from using the restroom they choose.
The 60-second spot, entitled "Taking a Seat, Making a Stand," was created by GSD&M and five-time Academy Award-nominated director Richard Linklater. Through targeted digital Facebook buys, the humorous video will try to encourage Texans to reach out to their state legislators to oppose S.B. 6. The campaign behind this effort is called "I Pee With LGBT" and the hashtags include #IPEEWITHLGBT and #StopSB6.
To bring humor to the situation, the spot shows a number of people – some in bathrooms – discussing how there's only one way to stop the bill, "You've got to take a seat to make a stand."
One man wearing a cowboy hat says in the commercial, "Because passing this bill discriminates against family and friends," followed by him saying, "And because we damn sure ain't going to end up like North Carolina."
The dig to North Carolina refers to the fact that the state saw a $1 billion economic loss as a result of its own bathroom bill.