JWT Singapore's chief creative officer Valerie Cheng ascended to that position in March 2013 with the mission of making digital a core competency at the WPP agency. It's a tall order, but perhaps not so much for Ms. Cheng, who was named the digital creative director of the year by the Institute of Advertising Singapore in both 2011 and 2012.
Under Ms. Cheng, JWT Singapore has dazzled us with efforts like "Smell a Memory," a project for scent company Givaudan that created bespoke fragrance kits for patients suffering from Alzheimer's and dementia,to try and evoke emotional memories.
We find out more about Ms. Cheng in this week's installment of "Six Things."
1. She has a knack for painting. The one below, which she gave to her husband while celebrating their first Valentine's Day together, now hangs in the couple's living room.