One of the quirky things that's readily apparent about R/GA founder/chairman/CEO Bob Greenberg is the fact that he likes to dress in all black and wear his hair longish and unkempt, under a black fedora, beatnik-style. It makes sense given his creative roots, yet it's a curious ensemble for someone who, more fittingly, should be wearing a cowboy hat.
In the '70s and '80s Mr. Greenberg pioneered his way through the entertainment space creating memorable special effects and titles out of his company R/Greenberg Associates.
Now, his agency R/GA has brought digital to the forefront of advertising with groundbreaking work for Nike, including the Nike+ platform and the more recent Fuelband. The latter earned top honors this year at the One Show Interactive, where R/GA was also named Interactive Agency of the Year. In 2012 Fuelband also earned multiple Grand Prix at the Cannes Lions International Festival of Creativity, where Mr. Greenberg will be serving as chair of the Cyber Lions Jury next week.
Surprisingly, Mr. Greenberg still has time for a life outside of adland, as you'll see in our latest Six Things.
1. He's the world's fastest 65-year-old