"Thom brings deep experience in the telecommunications industry,
exceptional creativity and a proven track record of creating
campaigns that connect with consumers," Terry Myerson, corporate VP
of the Windows Phone Division at Microsoft, said in a
Mr. Gruhler, 42, joined McCann's New York office from Bozell in 2003 to
lead the agency's Verizon account. He
spent eight years as global leader on the business and oversaw the
"Can You Hear Me Now?" ad campaign. In 2009, he was named president
of McCann in New York. During his tenure on the Verizon account,
business ballooned, only to later shrink dramatically. In 2010, the
Verizon Wireless piece moved to Dentsu's McGarryBowen.
Most recently, Mr. Gruhler shed the title of president of
McCann, New York, to become global managing partner at McCann
Worldgroup, overseeing a telecom and technology practice. Barely
four months later, he is taking that telecom experience to a new
"This is a huge job," McCann Worldgroup chief Nick Brien wrote
in an internal note to staff today, in which he congratulated Mr.
Gruhler on the "great new post." An agency spokeswoman said it is
"to be determined" whether he will be replaced.
"I'm excited to be joining an outstanding team at Windows Phone
that has built an amazing product, which is starting to turn heads
in a very competitive market," Mr. Gruhler said in a statement.
"I'm looking forward to working with the team to build consumer
awareness and excitement for Windows Phone products and the overall
Today's news comes as Microsoft undergoes upheaval elsewhere in its marketing
ranks with the departures of Eric
Hadley and Sean Carver.