G2, OgilvyOne Pick Up Cigarette Brands for British American

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CHICAGO ( -- British American Tobacco is making global changes in its agencies of record, according to the company.

BAT would not comment on the details, but a company representative said it "has rebalanced its agency portfolio, as it does from time to time."

Lucky Strike, Pall Mall
Executives close to the situation said Grey Global Group's integrated communications unit, G2, will head up the tobacco company's Lucky Strike brand, taking over for Cordiant Communications Group's 141 Worldwide. WPP Group's OgilvyOne will take on Pall Mall, replacing G2.

BAT's travel and retail business, which involves duty-free shop promotions, has been handed exclusively to 141.

BAT would not reveal if the changes affect the company's general advertising or simply below-the-line efforts.

The company spent $30 million in measured media behind Pall Mall in 2002, according to Taylor Nelson Sofres' CMR. There was no recorded U.S. spending for Lucky Strike. Total measured spending by BAT topped $50 million.

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