Toys 'R' Us Narrows Agency Search to Three

DDB, Hill Holliday, Richards Group in Contention for Ad Account

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CHICAGO ( -- Toys "R" Us has narrowed its search for a new ad agency down to three.
A decision in the review is expected next month.
A decision in the review is expected next month.

Omnicom Group's DDB, Chicago; Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston; and independent Richards Group, Dallas, remain in the hunt for the business, according to people familiar with the matter.

Out of the review
Publicis Groupe's Leo Burnett, Chicago, and Interpublic's McCann Erickson, New York, have been eliminated from contention for the account, which was previously handled by WPP Group's Young & Rubicam, New York.

A McCann spokeswoman said the agency withdrew in March. Spokespeople for the agencies either didn't return calls or declined to comment.

New Jersey-based Toys "R" Us spent $85.4 on measured media during 2006, and $79.3 million during 2005, according to TNS Media Intelligence. WPP's Mediaedge:cia handles media buying and planning, which is not involved in this review.

A Toys "R" Us spokeswoman couldn't immediately comment.

A decision is expected next month.
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