More Turmoil in Porter Novelli's C-Suite

Anthony Viceroy Becomes Latest Senior Exec to Exit Omnicom Group Shop

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Anthony Viceroy, global president and chief financial officer at Porter Novelli, is leaving the Omnicom PR firm after spending nearly four years in the role and a decade at the holding company, people familiar with the matter told Ad Age .

Anthony Viceroy
Anthony Viceroy

Both Mr. Viceroy declined to comment, and representatives for Porter Novelli could not be immediately reached.

Mr. Viceroy will be the third exec in the C-suite to recently leave the struggling shop; CEO Gary Stockman and new Chief Marketing Officer Michael Goldberg most recently departed. Julie Winskie, a former president and longtime Porter Novelli veteran, left the agency in January.

Before joining Omnicom Group in 2002 as senior VP-financial management and client partnerships for the Diversified Agency Services group, Mr. Viceroy had been treasurer at pharma company Novo Nordisk.

An industry executive told Ad Age that Mr. Viceroy will leave the agency world behind and take a role as CFO at a health-care-management-services company.

Porter Novelli's future is less clear. The shop, once a top PR firm, is on rocky ground as it now needs to re-establish a management team. Aside from a few wins, such as LG Mobile it has been on a downward spiral for at least the past five years. Just last year, the firm cut at least 20 positions and lost a raft of senior-level talent. It also lost Gillette -- a longtime top client -- to sister agency Ketchum.

Porter Novelli is among the smallest of the Omnicom PR shops, which include Fleishman-Hillard and Ketchum. The holding company also recently acquired Marina Maher Communications.

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