Agencies showing the client new ideas include the New York offices of Interpublic Group of Cos.' McCann-Erickson Worldwide and WPP Group's Ogilvy & Mather.
Incumbent is Lowe
One executive said the incument, Interpublic's Lowe, New York, is also participating in these presentations. Lowe would not comment on the review and referred all calls to the client.
Hellmann's did not return calls for comment at press time.
According to executives familiar with the review, the account includes work for both North and South America. Hellmann's spent $16.7 million in measured media in the U.S. in 2002, according to TNS Media Intelligence/CMR.
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Claire Atkinson and Stephanie Thompson contributed to this report.