Some preventative measures the campaign points out include turning down the volume on personal listening devices and wearing earplugs in loud places, like sports stadiums and fitness classes.
MLB strikes deal with crypto partner
Major League Baseball has signed a long-term partnership with cryptocurrency exchange FTX, marking the first time that a North American pro sports league has partnered with a cryptocurrency exchange. The global partnership makes FTX the official crypto exchange brand of MLB.
FTX Trading Limited and West Realm Shires Services are owners and operators of FTX.COM and FTX.US which collectively form FTX.
Starting with the MLB All-Star Game on July 13, all umpires will have the FTX.US logo on their sleeves during games, making FTX the league’s first umpire uniform patch partner.
FTX will also be advertised across nationally televised MLB games, MLB.com, MLB Network, MLB.TV, and the league’s social media platforms. FTX.US has also formed an agreement with MLB Players Inc., a subsidiary of the MLB Players Association that manages all of the commercial activities for the organization, to have group player rights that allow FTX.US to use highlights of players in content creation.
CEO musical chairs
Some of London’s top creative agencies played a game of musical chairs this week. Omnicom’s AMV BBDO filled its CEO gap after the departure of Sarah Douglas last month by appointing Sam Hawkey, chief executive officer of Publicis Groupe’s Saatchi & Saatchi London. Hawkey, aged just 34, takes control at AMV after the agency lost key accounts including Asda and BT, although it’s riding high creatively with multiple awards for its Libresse work #WombPainStories, which picked up multiple Cannes Grand Prix awards this week. Saatchi moved swiftly to replace Hawkey by appointing Chris Kay, Asia Pacific CEO of 72andSunny. Kay's resume includes setting up 72andSunny’s Sydney and Singapore offices and running its L.A. office for four years, as well as roles at BMF and Fallon. He's also a former head of marketing for Manchester City football club and has written a book about how to work post-pandemic.
Ashley HomeStore chooses lead creative agency
Home furnishings retailer Ashley HomeStore appointed Kettle to be its lead creative agency, following a competitive review that started in March.
The decision was made as Ashley HomeStore is embarking on a new, full-scale evolution of its brand, according to a Code and Theory spokeswoman. In the fourth quarter of 2021, Kettle will launch a 360º integrated campaign across multiple channels, set to connect the entire Ashley HomeStore experience across all of the brand's touchpoints. The furniture retailer will look to modernize the brand's approach for connecting with current audiences and reaching a younger demographic.
Prior to this Ashley HomeStore hadn’t been actively working with a creative agency since a lot of the work was done in-house. Kettle sits within digital agency Code and Theory’s global network after being acquired in August 2020.
Pride coloring book
To celebrate Pride month, Omnicom-owned Hearts & Sciences has teamed up with comic book illustrator Cheyne Gallarde to create a custom-made Pride Parade-themed coloring and activity book for its employees. The idea for the coloring book was inspired by the fact that cities and towns did not have an in-person Pride Parade last year, and a limited presence this year.