This story has been updated.
NEW YORK (AdAge.com) -- WPP will roll up multiple digital agencies into a new agency, Possible Worldwide, with headquarters in New York and 17 other offices across the world, the company announced in a statement. Clients at launch will include AT&T, Dell, General Mills, Microsoft, Nokia and Procter & Gamble.
The unit, which would swallow up Schematic , Bridge Worldwide and others, would add WPP's first digital-only agency network to its stable of iconic brands such as Ogilvy & Mather, JWT and Young & Rubicam.