Will Help Maintain Online Program for Drug Maker

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CHICAGO (AdAge.com) -- Pfizer tapped WPP Group's Wunderman, New York, to handle its account for a free interactive program that provides information to consumers on a variety of health-related topics.

The unit of Young & Rubicam won the account following a review of undisclosed agencies; New York-based consultancy Beekman Associates handled the review. Billings were not disclosed.

The incumbent, Omnicom Group's Rapp Collins, New York, participated in the review.

The online program, Pfizer for Living, provides interactive health-care tools and information to consumers interested in topics such as diet and exercise, allergies, diabetes and osteoporosis.

Wunderman will provide database services, strategy and online and offline creative development for Pfizer for Living.

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