Y&R New York Taps New Chief Creative

McCann's Leslie Sims Will Succeed the Departing Jim Elliott

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Leslie Sims
Leslie Sims

WPP's Y&R New York has named Leslie Sims chief creative officer, succeeding Jim Elliott who is departing the agency after a three-year tenure.

The appointment marks New York President Jim Radosevic's most recent leadership change since assuming his role last May. In September, Dick de Lange moved to the shop from R/GA to be chief strategy officer.

Ms. Sims joins Y&R from McCann Erickson, where she had been an exec creative director working on brands including USPS, General Mills' Nature Valley, Avis, Staples, Nestle Waters, Weight Watchers and MasterCard. She will report to Global Chief Creative Officer Tony Granger.

"I was obviously looking for a great creative," said Mr. Radosevic, "someone with a proven track record for smart and innovative work across a range of clients. But that's just the cost of entry. I also knew there had to be real chemistry," he said.

"This role is really everything I could ask for -- a chance to work at one of the most iconic agencies in the world, to learn from Tony Granger whose work I've admired for years, and to partner with Jim and Dick just made the opportunity irresistible," said Ms. Sims in a statement.

Ms. Sims will begin to lead the creative team at the end of February, overseeing its efforts for clients including Land Rover, Dell, Campbell Soup Co., Xerox, Special Olympics and Partnership for a Healthier America.

"She is an engaging leader [and] has tremendous people skills," said Mr. Radosevic. "That kind of environment gives people the support and incentive to do their best work."

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