Today, the struggles continue, yet agencies and marketers have evolved quickly to keep up, developing new ways of working and proving just how agile and inventive they can be. With this in mind, for this year’s contest, we are hoping to look further into the future, and explore where evolution will take the industry next.
For 2021, we want you to imagine what Ad Age’s cover will look like 10 years from now. What will be captivating advertisers and marketers’ attention in a decade, what will the agency of the future look like, what will be the biggest trend in marketing, what will be advertising’s most difficult challenge? These are just some of the ideas you can explore in your design.
As always, we suggest you avoid cliches (we’ve seen many lightbulbs, brains, Lion trophies, pencil shavings and such over the years, so if you do decide to feature often used symbols like these, make sure it’s in a fresh, surprising way). The ideal submissions will be compelling both conceptually and visually.
The competition is free to enter. Winners will see their design appear on Ad Age’s June 14 cover and will also win a virtual pass to this year’s festival. Teams are free to enter, and up to two team members will receive tickets if their entry earns the top prize.
Deadline is April 22, 2021 at 5 p.m. EDT.
See the full details and specs on the contest site.