ZenithOptimedia Names Dave Penski U.S. CEO of Zenith

Elevation Comes Amid Other Senior Exec Appointments

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Publicis Groupe 's ZenithOptimedia has appointed Dave Penski to the post of U.S. CEO of Zenith.

Mr. Penski joined the firm in 1999 and spent a number of years running the network's Verizon account. In 2009, he was promoted to the role of U.S. president.

Dave Penski
Dave Penski

"The case of Dave reflects the progress he has made in the last three to four years. He has done a wonderful job leading the Zenith U.S. brand," said Tim Jones, CEO and chairman of ZenithOptimedia North America. Mr. Jones added that he, too, had been president at the firm before becoming CEO, so this promotion is almost like a "rite of passage."

Tim Jones
Tim Jones

Mr. Penski's promotion marks Publicis Groupe 's third media-agency leader change in the past 12 months. At MediaVest, Brian Terkelson succeeded Bill Tucker as CEO. Chris Boothe was promoted from his role of president and chief operating officer at Starcom to CEO of Spark. And earlier this year, Dave Ehlers succeeded Antony Young in the top position at Optimedia U.S., taking on the role of president.

With the news came additional promotions. Rob Jayson was appointed to the newly created position of chief data officer for ZenithOptimedia Worldwide from his post as Zenith president of strategy. James Shoreland, president of Publicis Groupe 's 4D, will assume the role of exec VP-corporate for ZenithOptimedia North America. All executives will report to Mr. Jones.

The promotion of Mr. Jayson comes as the firm continues to roll out its global data capability and triple its investment in the group, with plans to add about 14 people, said Mr. Jones. "We have all this data. We've just not automated it onto one operating system and that 's something we're looking to do now," he said.

He noted that the firm has nearly completed this work and infrastructure in the U.S. but Mr. Jayson will help to drive the infrastructure outside the U.S. In the U.S., the focus will be to add a layer of econometric modeling and attribution modeling to the platform.

ZenithOptimedia network houses Zenith, Optimedia, Performics, Newcast and Moxie, among other specialty groups.

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