Books on Consumerism

As of June 26, 2006

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xxx xxx Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing
By Bryan Eisenberg, et. al.
xxx xxx The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
By Clotaire Rapaille
xxx xxx The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor -- and Why You Can Never Buy a Decent Used Car!
By Tim Harford
xxx xxx The Wisdom of the Crowds
By James Surowiecki
xxx xxx Building Strong Brands
By David A. Aaker
xxx xxx Treasure Hunt: Inside the Mind of the New Consumer
By Michael J. Silverstein and John Butman
xxx xxx The Long Tail: Why the Future of Business Is Selling Less of More
By Chris Anderson
xxx xxx Why We Buy: The Science of Shopping
By Paco Underhill
xxx xxx The Complete Tightwad Gazette
By Amy Dacyczyn
xxx xxx The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
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