Conferences, Trade Shows, Seminars, Etc.

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NDA, Sheraton Grand Torrey Pines, La Jolla, CA November 2-3; to register, call (415) 865-2277; e-mail to [email protected]

The Red Herring editors will unveil the groundbreaking companies and top-10 trends that will impact the business of technology in 1999. NDA is an invitation-only, international business strategy conference; a two-day conference that features presentations from emerging companies, speakers, and panelists that represent the 10 most cutting-edge technologies; and showcases "almost seed" companies, product demonstrations, illuminating panels, and keynote addresses by the industries' leaders.

Credit Card Marketing Conference, Caesars Palace, Las Vegas, NV November 8-11; to register, call (800) 535-8403; Internet

Strategies and techniques that are helping marketing leaders to attract, secure, retain, and motivate today's sophisticated cardholders.

Se Habla Espanol: gateway to the hispanic market, Century Plaza Hotel and Tower, Los Angeles, CA November 9-13; to register, call (805) 682-5843; Internet

Track the major trends, challenges, and opportunities in the Hispanic communications industry. Develop effective advertisements that produce measurable results. Learn how to evaluate and buy TV, print, radio, and outdoor media; and learn how to conduct quantitative and qualitative research on the Hispanic market.

Concentra Point-of-Sale Mass Customization Seminars, Beachwood Marriott, Cleveland, OH November 13; to register, call (781) 229-4600; Internet

Featuring keynote speaker B. Joseph Pine II; other speakers include Tom Johnson (KPMG Peat Marwick) and Mike Ger (Oracle). Seminar sessions covering mass customization; justifying your consultative selling system (CSS) investment; capturing organizational knowledge to successfully implement a CSS; customer needs to customized products; and Web-enabled consultative selling. Attendees will also be introduced to Concentra's SellingPoint Industrial CSS.

MagazineTech Marriott Marquis, New York, NY February 8-9, 1999; to register, call (215) 238-5300; e-mail to [email protected]

The trade show and conference is designed to present the magazine publishing team with specific information needed to master essential production and manufacturing technologies and techniques. The exhibit hall is made up of suppliers to the magazine publishing production and manufacturing teams.

GlobalShop The POPAI Expo '98, McCormick Place Complex, Chicago, IL March 1, 1999; to register, call (847) 290-0770; e-mail to [email protected]

Devoted to point-of-purchase marketing, including counter and electronic displays for brand and service marketers, in-store media, signage and graphics, interactive kiosks and technologies, and on-and-off premise brand and service promotion. More than 1,000 exhibits of all kinds of fixtures, merchandising products, operations and construction products and services, and exhibit systems for every kind of retailer, store design professional, brand marketer, and exhibit designer and builder.

London International Direct Marketing Fair, Wembley Conference Centre London, England March 1, 1999; to register, call 0181 910 7834; e-mail to [email protected]

The longest-running direct-marketing conference and exhibition in the UK and Europe's leading direct-marketing show provides up-to-date developments and advances in direct marketing products and services.

Inside The Yellow Pages '99, Sheraton Grande Torrey Pines, La Jolla, CA March 15-17, 1999; to register, call (800) 307-2529 x307; e-mail to [email protected]

At its 10th anniversary conference, Inside The Yellow Pages will offer publishers the opportunity to focus on "Rejuvenating the Sales Engine." Presentations will address implementing innovative sales tactics, refining selling systems, and utilizing technology in the selling process.

Basics of Promotion Marketing Seminar, Hyatt Regency Los Angeles, Los Angeles, CA April 20-22, 1999; to register, call (212) 420-1100; e-mail to [email protected]

In small classes limited to 30 and taught by experienced marketing executives, you'll analyze real-world promotions and promotional campaigns. Then in five-to-seven-person teams, you'll design and develop your own integrated-marketing promotions based on detailed industry case studies. Learn the real difference between strategy and tactics.

Printec Asia, Singapore International Convention & Exhibition Centre, Singapore May 25-29, 1999; to register, e-mail [email protected]

Premedia equipment and software, bookbinding and print finishing, paper converting equipment, printing equipment, graphic arts industry, graphic arts specialist trade, communications and advertising industry services.

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