Diversity in America

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Our True Colors

A portrait of our melting pot, with projections for the black, Hispanic, Asian, white and Native American populations to the year 2007.

Plus: A look at the income and buying power for racial and ethnic groups.

Our True Colors [SUB]

Nov 15, 2002, 12:00 p.m. ET, American Demographics

The multicultural market is fast becoming a multibillion dollar marketplace.

Blacks: The Source of Diversity [SUB]

Nov 15, 2002, 12:41 p.m. ET, American Demographics

At 12.3 percent of the population, people who identify as black alone are a large groupbut no longer the largest minority.

Hispanics: The Growing Force [SUB]

Nov 15, 2002, 12:40 p.m. ET, American Demographics

Hispanics jumped to 12.5 percent of the population in 2000, from just 9 percent in 1990, and narrowly edge out African Americans as the nations largest minority group.

Whites: The Declining Majority [SUB]

Nov 15, 2002, 12:45 p.m. ET, American Demographics

Whites make up a 75 percent majority of the U.S. populationbut that share is shrinking fast.

Asians: The Most Affluent Market [SUB]

Nov 15, 2002, 12:57 p.m. ET, American Demographics

Although only 3.6 percent of the U.S population identify as Asian, 22 percent of Asians have incomes of $100,000 or more, a share that is nearly double the U.S. average.

Native Americans: The First People [SUB]

Nov 15, 2002, 12:58 p.m. ET, American Demographics

Less than 1 percent of the population is Native American, but that number is expected to rise faster than average over the next five years.

Multiracials: The Newest Category [SUB]

Nov 15, 2002, 12:59 p.m. ET, American Demographics

Counted for the first time in Census 2000, 2.4 percent of the U.S. population identify as multirace, many under age 18.

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