Men's Mags Slug It Out

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First, there was Details. Then there were-a lot of challengers. Details' leadership position in the twentysomething male market is in jeopardy, according to New York City-based The Media Edge, despite Conde Nast's recent hiring of editor Mark Golin from British import Maxim. Media Edge predicts that Dennis Publishing's Maxim-an irreverent read with Gen-X dead in its sights-will lead the pack in the future, followed (in order) by Details, P.O.V., ICON, and Gear.

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