Migrating Lovebirds

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These days, love, American style, includes a road trip, according to the Travel Industry Association of America (TIA). Thirty-one percent of people say they left the kids at home and traveled at least 100 miles for a romantic getaway with their spouse or significant other in the past 12 months.

Of the respondents who took romantic getaways, roughly one-half took one trip, about one-fourth took two trips, 13 percent took three or four trips, and one-tenth took five or more trips during the previous 12 months. Couples, especially those where both partners work, aren't able to spend enough time together amidst the distractions of home, says William Norman, president and CEO of the TIA. "Quick vacations have become the perfect way for Americans to get away from their daily hassles and rejuvenate their love lives at the same time," says Norman.

Nearly three-fourths of the getaway travelers visited cities during the previous 12 months. Forty-four percent visited beaches or lakes, 21 percent of couples took gambling vacations, 12 percent took golf and tennis vacations, 12 percent went on cruises, and 7 percent took ski trips.

Romantic travelers are more likely to be married, and as their frequent trips would imply, have higher incomes than the average adult. More than three-fourths of romantic travelers are married, and their average annual income is $67,000. Interestingly, men are more likely than women to view their vacation trips as getaways intended to rekindle romance. Of the trip takers surveyed, 54 percent of men classified their trips as romantic getaways, compared with 46 percent of the female respondents.

For more information, contact the TIA at 1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934; telephone (202) 408-8422 or visit http://www.tia.org.

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