Scent of a Man

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Look out ladies, your man may smell sweeter than you do. Half of all men who donned a favorite scent in 1999, did so every day, up 2 percentage points from 1998 figures, according to The NPD Group. A brand-loyal bunch, 75 percent of men use only one or two types of cologne at a time. And not satisfied with just a few squirts, 34 percent of men who wore a fragrance sprayed down twice a day, up 4 percentage points from 1998. Sales of the top men's fragrances rose to $960 million in 1999, up 6 percent from 1998. These Old Spicers are coming to a perfume counter near you: Of the 1,300 men NPD surveyed, a majority of younger men prefer designer scents.

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