Web sites worth the click

By Published on .


The gay and lesbian community accounts for an estimated 10 percent of the U.S. travel industry, spending more than $54 billion on travel in 1999, according to San Francisco-based Community Marketing, a gay and lesbian travel marketing consultancy. The company's site provides free demographic information and summaries of its for-sale research reports on the gay and lesbian travel market. For example, the company's research indicates that 52 percent of American gay and lesbian travelers took an international vacation in the past year, compared with just 9 percent of all Americans. The site also offers suggestions to travel providers on how to market to the 98 percent of gays who took a vacation last year. Considering that 80 percent of gays who travel make their bookings through travel agents (the national average is 42 percent), that's valuable information.

Most Popular