Web sites worth the click

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Take a break from number crunching! A naming and branding firm in Sausalito, Calif., A Hundred Monkeys, produces the Shinola Awards Web site, which ranks the best and worst brand and product names in three distinct categories: junk food, magazines and SUVs. The company enlisted 20 outspoken, often humorous and always culturally savvy individuals — such as Ben Cohen, cofounder of Ben & Jerry's Ice Cream — to serve on its jury. In the junk food category, judges selected Velveeta as the top product name ever and Droxies (Keebler's cream-filled chocolate sandwich cookies that used to go by the name Hydrox) as the biggest flop. If all the food talk makes you hungry, be sure to click on the “Bites� tab and copy down the recipe for hot dog twists from Kraft, which calls for — what else? — Cheez Whiz, arguably the world's most perfect food.

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