The spring and summer of 2008 marked the release of the documentary Beautiful Losers, directed by Aaron Rose and Joshua Leonard and produced by Sidetrack Films, which shined a spotlight on an eclectic group of contemporary artists who have made their mark in a doggedly DIY way.
Artists profiled in the film include Harmony Korine, Mike Mills, Geoff McFetridge, Shepard Fairey, Barry McGee, Stephen Powers, Ed Templeton and more. In association with the film's release, the filmmaker's teamed up with Nike to host a series of creative workshops for kids in Los Angeles and New York, with many of the film's artists leading the lessons.
"Nike came aboard when we had finished making the documentary and helped us get it ready for theatrical release," says producer Jon Barlow, of the partnership that led to the youth workshops taking place in Nike spaces, as well as a series of Beautiful Losers shoes that were auctioned off online for charity. "They were fantastic in getting the film's message of inspiration out. Making the film was great and being able to follow it up with such a unique marketing experience like this was special."