Diehard Red Sox fans can render their homes in the colors of their favorite stadium now that Benjamin Moore has introduced the Fenway Collection, a line of shades based on Fenway Park. Colors include The Green Monster, the same hue used to paint the stadium's left field wall and scoreboard; Boston Red and Boston Blue, seen on Fenway seats; and Baseline White and Foul Pole Yellow.
Benjamin Moore is introducing the line with a commercial in the Northeast starting today, showing a West Roxbury, Mass., little league team being surprised with an upgraded baseball field and its own Green Monster wall and scoreboard. The ad is backed by The Standells' classic track "Dirty Water," which also blares out of Fenway speakers whenever the Red Sox win.
"We were so so excited when we found out we could use that song," said Justin Bajan, senior copywriter at The Martin Agency, which won the paint manufacturer's business in February 2013. "It was a big win. We wanted to avoid the generic and resonate with fans, so it was important to avoid stock music."
Nick Harris, VP-Marketing at Benjamin Moore, said he had challenged The Martin Agency to make more of the company's longtime Red Sox sponsorship.