Smirnoff's "Love" is the inaugural selection for AdCritic's newest feature, Pick of the Week. Click on our Opinion
section on Fridays to see the most intriguing work of the last week, as well as commentary from editors. Today, AdCritic and Creativity
editor Teressa Iezzi gives kudos to JWT/London for the agency's use of interactive TV, as well as director Fredrik Bond for the spot's mood and look.