Tuesday night during the Major League Baseball All-Star Game, BBDO/New York broke a new spot for Aquafina that is, well, not what we expected. Spots for bottled water have heretofore been pretty boring -- "pure" this, "refreshing" that -- but this Pythonesque bit from directing team Traktor is anything but, as Oktoberfest revelers throw back massive quantities of the stuff.
As the voiceover says, "The more water you drink, the better you feel."
Aquafina on the set.
In a related note, the AdCritic Surveillance Unit -- which is what instantly forms whenever we come across a commercial in progress and happen to be carrying a camera -- snapped this picture of the on-screen talent at a BBDO/Traktor/Aquafina shoot we happened to stumble upon Sunday afternoon on Manhattan's Upper West Side. Hope this doesn't spoil the surprise for anyone, but the spot apparently features a businessman who hugs a doorman, then hails a cab.