BBDO West Breaks California Lottery Campaign

Published on .

California Lottery "Gas"
Although we have often predicted that this event would signal the end times, BBDO West -- which won the California Lottery account in April after a contentious three year review -- has moved on to actually making ads for the client, apparently without catastrophe. The new campaign -- directed by Omaha Pictures' Paul Gay -- is based around the idea that people should "take a chance where the upside is millions of dollars and the downside is only a buck." That idea is driven home with scenarios in which -- unlike the lottery -- the downside far outweighs the upside. In one spot, for example, a man opts for the upside of being right about how far his car can go on empty, but risks the downside of being eaten by wolves.
Most Popular
In this article: