DDB Breaks First Subaru Campaign

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DDB "Two Wheels"
DDB/N.Y. has unveiled its first campaign for Subaru since winning the account in October -- and it comes with a new tagline: "Think. Feel. Drive." The debut spot, directed by Believe Media's Zach Snyder, promotes Subaru's reputation for all-wheel-drive by showing other cars riding on two wheels. "Why have four wheels if you're not going to use them?" the voiceover asks.
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