ESPN Gets Ready for the NBA Playoffs

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ESPN "Suit Up"
ESPN ramps up for the start of the NBA playoffs this weekend with a series of documentary-style spots from Wieden + Kennedy/N.Y. and director Dave Meyers.

Based around the tagline "It's On," the promos take a black-and-white look behind the scenes as players suit up, psych up and limber up for the games ahead.

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