Go, Fish

Published on .

Rapala "The Getaway"
Minneapolis agency Carmichael Lynch goes relatively high concept -- at least for fishing lures -- in a commercial that breaks today for Rapala. Directed by Incubator's Tom DeCerchio, the spot features a high-speed chase involving two cops and, well, a fish that can drive. When the scaly fugitive makes it back to water, it looks like he's gone for good, until one of the cops produces a rod equipped with a Rapala lure.
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