Leo Burnett Makes Art for Pop-Tarts

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Kellogg's "Popartica"
On Monday, Leo Burnett USA launches a new tween-seeking campaign for Pop-Tarts based around the tagline "Crazy Good" and offbeat animation from Sam Morrison of London's Nexus Productions.

In the first spot -- two more are on the way -- a kid meets the "Genie of Popartica" and is granted wishes for a "pet singing lizard" and the "biggest box of Pop-Tarts in the world."

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