Is Milk Man's Best Friend?

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Milk "Milk to the Rescue"
In response to a recent study that found that calcium decreases the severity of the symptoms of Premenstrual Syndrome -- aka PMS -- Goodby, Silverstein & Partners and the California Milk Processor Board have introduced a new Got Milk? ad to highlight the finding. In the commercial, which Jeff Goodby directed via, men are seen clearing the shelves as they try to help out the women in their lives, although we would not be surprised if said women were not all that amused.
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