Nike Dominates Cyber Lions

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Nike dominated this year's Cyber Lions, presented here earlier tonight, winning seven Lions for work from four different countries. The shoemaker also won the website Grand Prix for the fourth year in a row with a site titled "Panna Ko" from agency Framfrab/Copenhagen. Framfrab has won the award twice before, in 2000 and 2002, both times for Nike work. "If this continues, this is going to become the Nike festival, at least on the cyber side," remarked Cyber jury president Marco Tinelli of Paris agency FullSIX.

The Grand Prix for online ads was awarded to another Scandinavian agency, Sweden's Forsman & Bodenfors, for the launch of the Volvo XC 90, an integrated campaign that relied heavily on its web component.

The Cyber Lion jury awarded 39 Lions in all, the fewest in three years. The U.S. led the way with 10 Lions, followed by Brazil with nine, and the United Kingdom with six. Among U.S. agencies, R/GA New York landed four trophies -- including the only U.S. Gold -- for its Nike sites Nike Lab and Nike Goddess. BBH/New York won a Silver for its online launch of Axe deodorant; Circle/Boston earned a Silver for Ikea work; and Atmosphere BBDO/New York struck Silver with its online campaign for General Electric. Scoring Bronze was Big Spaceship/New York, for its site for the motion picture Identity, and Arnold Worldwide, for online work for the American Legacy Foundation's "Truth" anti-smoking campaign.

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