Pepsi Breaks New Beyoncé Spot

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Beyoncé does a Cindy Crawford.
Tonight during the WB debut of the musical showcase Pepsi Smash, BBDO/New York will debut a new Pepsi commercial featuring Beyoncé Knowles. Copping a move made famous by Cindy Crawford, the Joe Pytka-directed spot shows Knowles pulling into a gas station for a Pepsi and directions, thus blowing the mind of the young attendant. But, hey, she gets that a lot. ... Levi's has unveiled another new spot from BBH/New York. Like the Traktor-directed "Car," the new spot mixes the past and the present, this time by a showing a chic woman on horseback in a game of chicken with a speeding locomotive. HSI's Johan Renck directed.
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