Saatchi/L.A. Breaks Toyota Work

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The Toyota Prius takes a step forward.
Saatchi & Saatchi/L.A. has unveiled a new round of Toyota spots for the 2004 model year. Spots in the package include a comic spot for the Tacoma directed by Hungry Man's John O'Hagan, in which a monster truck proves to be no match for the tough little pickup; a cinematic spot for the Prius hybrid, directed by's Tarsem, in which the whole world is stuck running in place; and two flashily designed Prius spots from Roman Coppola of the Directors Bureau. The Tacoma spot began airing last week, while the Prius spots are set to break in early November.
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