What We Talk About When We Talk about Drugs

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PDFA "The Talk"
"There is no wrong way to talk to your kids about drugs," according to a new campaign for the Partnership for a Drug Free America from Goodby, Silverstein & Partners. To demonstrate this, the spots show parents employing some rather unorthodox techniques. In one, directed by Go Film's Neil Tardio, a father rolls himself up like a joint to see what his daughter knows. In two other executions, directed by Go's Simon McQuoid, one father uses sex education to make the drug talk look good, while another uses a fairy tale to break the ice.
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