United Way Drafts NFL Volunteers

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United Way/NFL "Kevin Carter"
This season, Y&R/New York has thrown a twist into its long-running campaign for the United Way and the NFL with a series of spots that show highlights from a fictitious "United Way Draft," where NFL pros are drafted into service by charities and community groups. The spots, directed by Go Film's Neil Tardio, feature appearances by the Rams' Marshall Faulk, the Titans' Kevin Carter, Chad Pennington of the Jets, the Patriots' Tedy Bruschi and Brian Dawkins of the Eagles.
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