The Week

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Two months after parting with its agency, Subway placed the creative portion of its $250 million account into review. The assignment includes global strategic planning and creative advertising development. Joanne Davis Consulting, New York, will handle the search. A closed pool of 15 contenders will respond first to questionaires to cull semi-finalists in mid-August. Finalists will be named in late August or early September for a decision in early November. McCarthy Mambro Bertino, Boston, which has been working for Subway on an interim basis, will participate. Executives close to the process said independent Wieden & Kennedy, Portland, Ore. will not. Subway parted with Publicis Groupe's Fallon Worldwide in May, citing creative differences. QwikFIND aap84j

Online spending outpaces offline

Online advertising will climb to $8.4 billion this year, growing twice as fast as cable TV advertising and more than three times faster than advertising in any other medium, according to a study by Jupiter Research. Online ad spending will balloon 27% in 2004, twice its growth in 2003. By comparison, cable spending will grow 14%, broadcast TV 8.2%, radio 7%, magazines 5%, newspapers 4.8% and yellow pages 3%. All three areas of online advertising-paid search, display ads and online classifieds-are expected to increase. QwikFIND aap84x

AOL hands BBDO branding business

America Online, which wants to redefine its image for a broadband world, has turned to one of its roster agencies, Omnicom Group's BBDO Worldwide, to create a branding campaign that will roll out this fall, said Richard Taylor, AOL's senior VP-brand marketing. Portland, Ore.-based Wieden & Kennedy, chosen a year ago to handle branding for the Internet service provider, resigned the account, citing "creative differences." The fall campaign will include offline and online elements, and will talk about dial-up as well as broadband. Wieden created AOL's Super Bowl 2004 ads, which focused on AOL 9.0 making dial-up connections faster. In May, Atmosphere BBDO, BBDO's interactive arm, handled an online campaign to promote AOL's premium services to consumers who already have broadband. AOL is losing narrowband subscribers, but gaining roughly the same number of users for its broadband service, according to Jupiter Research, which analyzes figures AOL reports each quarter. QwikFIND aap83w

Saatchi seeks new NY office co-CEO

Kevin Roberts, Saatchi & Saatchi Worldwide's CEO, has a search under way for a new agency chief, according to an executive familiar with the matter. Scott Gilbert, co-CEO of the New York office of Publicis Groupe's Saatchi & Saatchi, will retire. Mike Burns is the office's other CEO. Asked last month about reports of Mr. Gilbert's impending departure, Mr. Roberts said, "It is not our policy to comment on rumors." Mr. Roberts could not be reached for further comment. Mr. Burns, a longtime Saatchi managing director named co-CEO only last December, may be a contender for the job, but some Saatchi insiders suggest he would already have been selected for the job if he were the top candidate. Mr. Gilbert declined to comment. Mr. Burns did not return calls seeking comment. Mr. Gilbert, 50, came to New York a year and a half ago from the Los Angeles office, where he was CEO. QwikFIND aap84k

Fox marketing VP leaves after 2 years

The Fox Network, on the eve of the launch of the traditional fall season and after disappointing ratings for its summer launches, finds itself in a familiar position: It has no head of marketing. Fox executives wouldn't say if it is searching or if it plans to replace Roberta Mell, its exec VP-marketing who resigned last week after two years. Ms. Mell opted out of her contract with a year remaining on the deal to explore the "collaboration between technology, entertainment and branding," she said. The position had been a revolving door before Ms. Mell's hire, with the previous marketing chief lasting only a few months and the spot sitting empty for nearly two years after that. Ms. Mell helped launch the hit "The OC," and reality show "The Simple Life." QwikFIND aap84d


Playboy named Christopher Napolitano, a 16-year company veteran, as editorial director. He replaces ex-Maxim editor James Kaminsky, who left in spring. ... In the wake of its overstatement scandal, Newsday guaranteed advertisers daily circulation of 525,000 and Sunday circulation of 575,000. ... Goodyear Tire & Rubber Co. said Havas' Media Planning Group, New York, will handle its media planning and buying starting with 2005. MPG bested incumbent PHD USA, New York, a unit of Omnicom, in a shootout. QwikFIND aap84n

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