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Martha Stewart Living Omnimedia announced Aug. 12 it purchased New Age Publishing's Body & Soul and Throne Communication's Dr. Andrew Weil's Self Healing newsletter for around $6 million in cash. In doing so, the company explicitly defined a post-Martha strategy, which will wreath its strategy around a host of other brands beyond the home- and Martha-related brands it was built on. The company identified seven new "natural-living core-content areas" to concentrate on. One potential target: The 300,000-circulation Yoga Journal, which twice in past months came very close to a deal with Rodale A Yoga Journal spokeswoman confirmed there had been discussions with Rodale, but said there was "nothing to report" and denied having any talks with MSLO. MSLO and Rodale spokeswomen did not respond to messages by press time. QwikFIND aap88d

Claritin ad shift may be contagious

In what could be the first of several moves, Schering-Plough Corp., Kenilworth, N.J., has shifted its over-the-counter allergy medication Claritin to Havas' Euro RSCG Worldwide, New York. The $90 million account had previously been with WPP Group's Ogilvy & Mather, New York. The pharmaceutical company is in the midst of a global review to consolidate its estimated $400 million portfolio with one or two holding companies, and industry experts suggested this could be the first of several accounts shifts. Havas, Omnicom Group, WPP Group and Publicis Groupe are believed to be the front-runners in the global review, expected to conclude in late September. QwikFIND aap87o

Grey 2Q income buoyed by Europe

Grey Global Group more than doubled its net income for the second quarter and posted a strong increase in revenue, thanks to improvement in its European operations and help from the dollar's weakness against European currencies. Grey posted $10.8 million in net income for the quarter, up 130% from $4.7 million a year ago. Revenue was up 13.8% to $364 million, led by an 8.4% increase in North American revenue and an 18.1% increase in international operations due to the dollar's weakness.

NFL:Kickoff show to include six acts

The National Football League reversed itself and will now show six big-name acts performing at two different venues Sept. 9. An hour prior to the 9 p.m. game on Fox, "NFL Opening Kickoff" will feature Mary J. Blige, Destiny's Child, Elton John, Toby Keith and Lenny Kravitz live from Foxboro, Mass., and Jessica Simpson live from Metropolitan Park in Jacksonville, Fla. The league said it will have total control over the show in the wake of the "wardrobe malfunction" at February's Super Bowl halftime show. AdAge QwikFIND aap87p

Ogilvy exec in talks to lead Lowe

Interpublic Group of Cos. is in talks with a senior officer of WPP Group's Ogilvy & Mather, New York, for a top post at Lowe & Partners Worldwide, New York. Interpublic has held discussions with Ogilvy's global chief strategy officer Tony Wright, 43, for a post that would put him in line to succeed Lowe CEO Jerry Judge, 54. In an earnings call with analysts, Interpublic CEO David Bell said he was "not satisfied" with Lowe's performance. The agencies declined to comment.

Western Union splits with JWT

Western Union, the worldwide provider of money transfers, split with J. Walter Thompson, Chicago, and put its consumer advertising account into review, according to a company spokeswoman. Western Union, owned by First Data Corp., began working with WPP Group's J. Walter Thompson, Chicago, in the spring of 2002. The spokeswoman wouldn't comment on reasons for the parting, except to say that the company's needs have changed. AdAgeQwikFIND aap88a

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