The Week

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NBC's "Father of the Pride" faces both declining ratings and a possible boycott of its sponsors. The Tupelo, Miss.-based American Family Association is organizing a protest and potential boycott against advertisers who have appeared in NBC's animated show, which previously lost its funding from the Family Friendly Programming Forum because of the adult nature of its comedy. Randy Sharpe, director of special projects for the association, said Gillette Co. is the first in a list of marketers to be targeted. He also cited Wendy's International, Kohl's Corp., Masterfoods' Whiskas and Procter & Gamble Co.'s Febreze brands as advertisers who should withdraw their support.

Separately, the show's ratings showed a week-on-week decline for its second episode. It posted a 6.1 rating and a 9 share-or around 9 million viewers-down from a 7.7 rating and a 12 share for the previous week.

`For Me' cheaper than `All You' by 2¢

Hachette Filipacchi Media US announced that it would launch a new women's lifestyle magazine, For Me, with a debut issue slated to hit newsstands this fall. The title will be run by the management of its women's service war-horse Woman's Day. Its $1.45 cover price undercuts that of Time Inc.'s just-launched All You by 2¢. No publication schedule for next year was disclosed, but 400,000 copies of the debut issue will hit newsstands Nov. 9.

Separately, Hachette promoted longtime sales exec Nick Matarazzo to exec VP of its newly formed Men's Enthusiast Group, where he will oversee all of Hachette's male-aimed special interest titles. Former Elle Publisher Steve McEvoy was promoted to oversee corporate sales as Hachette's senior VP-corporate sales and marketing, and John Miller will run serve as senior VP of the company's newly-formed Women's Service and Shelter Group.

Ad spend forecasts rise for U.S., Europe

Improving economies in Europe and the U.S. will help global ad spending grow 5.7% in 2004 and 5% in 2005, according to a forecast by Carat. The media agency, part of Aegis Group, revised upward its forecast for the next two years after forecasting last March that global spending would grow 5.3% this year and 4.4% the next. Carat's analysis found no ad bounce from the recently completed Olympics, with only nine out of 46 countries studied showing higher spending around the games.

The report noted Europe is now in a solid recovery and ad spending there will grow 4.4% each in 2004 and 2005, up from the previous forecast of 4% and 4.2%, respectively. The U.S. forecast was revised to 5.8% in 2004 and 4.8% in 2005, up from 5.3% and 3.8%, respectively. There is "no doubt" that political spending has had an effect in U.S. advertising, according to the report.

Viacom shuffles TV management

Viacom has announced another wave of management changes in the wake of the dual promotions of Les Moonves and Tom Freston to co-president and co-chief operating officer. Nancy Tellem, who had been president of entertainment since 1998, will now be president of a new entity, CBS Paramount Network Television Entertainment Group, which effectively merges CBS Television Network's West Coast programming operations with those of CBS Productions and the Paramount Network Television studio. Replacing Ms. Tellem is Nina Tassler, who was previously head of drama development. David Stapf, formerly head of current programming at CBS Entertainment, has been named president of Paramount Network Television; the division's former president, Garry Hart, is leaving to become an independent producer. The changes signal a move by CBS management to tighten the reins on businesses after the Paramount division was added to Mr. Moonves' oversight in June, following the resignation of former president and chief operating officer Mel Karmazin. QwikFIND aap94j

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