The Week

Published on .

Consultant Pile & Co., Boston, is working with the Florida attorney general's office to finalize criteria in the agency review for a one-time, national $30 million sport utility safety campaign. Pile was tapped after a search that started this spring. Judy Neer, Pile's exec VP-managing partner, said the review, originally scheduled to be finished this month, is behind schedule. The campaign, initially planned for a fall launch, has been delayed until 2004, said Brad Barbin, the special counsel in Florida overseeing the matter for all 50 states. He also said agencies with national or regional dealer ad accounts won't be considered. QwikFIND aao93d

`ET' and Yahoo! to co-brand content

Yahoo! and Paramount TV's "Entertainment Tonight" launched a co-branded content distribution and co-promotion initiative dubbed "ET on Yahoo! Entertainment." The relationship between the Internet giant and TV entertainment newsmagazine will offer Yahoo! users in-depth celebrity news and exclusive features such as movie trailer sneak peaks and behind-the-scenes event coverage. Yahoo! will sell ETonline ad inventory and create micro-sites with ET to support eight key entertainment events, including the Sundance Film Festival, Academy Awards, Grammy Awards, Cannes Film Festival and the Primetime Emmys. Yahoo! features, such as movie show times and ticketing, synopses, TV listings and actor biographies and filmographies will be integrated into ETonline. "This is an opportunity to get the ET brand out to millions of people," said Michael Mischler, exec-VP, marketing, Paramount Domestic Television, adding, "The Internet is at a point now where it is a viable network." Yahoo! Entertainment attracts up to 18 million unique visitors monthly. The financial terms of the deal were not disclosed.

Heineken is there when lights go out

Blackouts are so common in the Dominican Republic that U.S. Hispanic agency Vidal Partnership, New York, reacted with a quick Heineken spot for Spanish-language TV in which two men speaking Dominican-accented Spanish calmly and in total darkness transfer their Heineken from fridge to iced cooler as soon as the power shuts off. The only images are the word "August 14, 2003" and "Santo Domingo o Nueva York?" as they conclude that blackouts happen in New York, too, because both places are islands. The spot broke Aug. 20 and will run for two weeks.

B&W shifts creative and media accounts

Brown & Williamson Tobacco chose Media Kitchen, New York, to handle its $47 million media planning and buying account. Media Kitchen, a division of Kirshenbaum Bond & Partners, beat out incumbent Grey Global Group's MediaCom; WPP Group's MindShare; and Interpublic Group of Cos.' Media First International, all based in New York. Brown & Williamson, headquartered in Louisville, Ky., is the maker of cigarette brands such as Kool, Pall Mall, Lucky Strike and Kent. Separately, the company said two of its cigarette brands will switch creative agencies. The $28 million Pall Mall account moves from Grey Global's G2, New York, to WPP's Ogilvy & Mather, Chicago. G2 will pick up the Lucky Strike account, valued at less than $5 million, from Bates Worldwide, formerly of Cordiant Communications Group and soon to be part of WPP. The $20 million Kool account will remain at 141, a division of Bates Worldwide, a B&W spokesman said. The tobacco maker controls almost 11% of the total U.S. cigarette market. QwikFIND aao92p

Jack Daniel's settles distribution suit

Brown-Forman Corp. said it paid $14.3 million to Diageo Great Britain to settle a lawsuit over the U.K. distribution rights for Jack Daniel's Tennessee Whiskey. Diageo, whose contract with Brown-Foreman to distribute Jack Daniel's expired in July 2002, claimed it had a three-year extension clause and asked for damages of between $56 million to $67 million to make up for lost profits. Brown-Forman now distributes the brand and others through a cost-sharing deal with Bacardi. The distiller is based in Louisville, Ky. QwikFIND aao93a


Advertising agencies are shuffling real estate this fall, with three major shops shifting offices, including Omnicom's DDB Worldwide, Los Angeles, which is moving into the former TBWA/Chiat/Day Frank Gehry-designed Binocular Bulding in Venice in October. Other shops moving include Interpublic's Suissa Miller, sharing a building with sibling Initiative Media, and Rubin Postaer, moving to new offices in Los Angeles. ...Nationwide Insurance hired independent Matlock Advertising, Atlanta, to handle its African-American advertising account. Matlock replaces Publicis Groupe's Burrell Communications Group, Chicago. Spending on the account was not disclosed. Lorraine Brock, VP-diverse markets, said the Columbus, Ohio-based insurer is broadening its markets, both geographically and in its mix of products. QwikFIND aao93j. ...Restaurant chain Dave & Buster's tapped Fallon, New York, to handle its $6 million advertising account, following a review. The Publicis agency competed for the account against the chain's nine-month incumbent, Square One, Dallas, as well as finalists Crispin Porter & Bogusky, Miami, and Interpublic's Austin Kelley, Atlanta. Consultant Pile & Co., Boston, conducted the review. QwikFIND aao93L

Most Popular
In this article: